"Steve,
This is an interesting post - and I think it speaks to the need for a multi-disciplinary approach to developing a corporate strategy for Social Media. While one department needs to coordinate the process, all departments should be…"
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Nancy replied to Steve Koven's discussion Balancing Unified Company Brand with Individual Department Needs in the group Social Media COI
Osnat Benari replied to Steve Koven's discussion Balancing Unified Company Brand with Individual Department Needs in the group Social Media COI
"I love this example especially as they never used any marketing people to do the job: http://www.womma.org/casestudy/examples/archive-2008/how-quicken-loans-became-a-yah/ ;"
Steve Koven added a discussion to the group Social Media COI
Balancing Unified Company Brand with Individual Department Needs
Thanks for the invite to the Social Media COI Shawn. I didn’t have a chance to jump in on the suggestion portion of the discussion but I wanted to echo one specifically. That suggestion was from Tiffany from Microsoft and revolved around the act of leveraging the various channels within the organization and properly balancing the need for a unified ‘brand’ versus the need for specific channels of outbound communication from other departments. My organization recently hired a Social Media…See More
Steve Koven updated their profile
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- Are you a corporate member of the Technology Services Industry Association (TSIA)? Please note: corporate membership is NOT required for participating in this forum
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- First name
- Steve
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- Koven
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- IGT
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- I have been involved in Information Technology since 1997 and technology specific to the Casino Gaming Industry since 2001. I enjoy technology, social media, challenging myself, and learning new skills to further my career.
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