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Hi Nicole,
My company builds and sells b2b software for printing services. We looked into this as an option to give our customers an alternative to standard product purchase. We're actually doing something similar to what you're asking about in South America - only instead of an unending subscription, we're doing more like "lease-to-buy".
What kind of subscription model are you considering? What are your products?
My company sells enterprise software for the receivables mgmt industry. What I am referring to is a pricing model where clients pay a monthly fee for an on-premise product. As an alternative to the traditional model where the customer purchases software by paying bulk product costs up front, a subscription model spreads out their payments over a period of years and then has a renewal for continued use. This can help selling to companies in a tight capital spending environment by moving the dollars to a monthly operational cost. I am interested in best practices in this area for incentives, terms, etc. I will be at the confernece this week if anyone would like a free dinner. :)
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